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Writer's pictureSam Wilks

Effective Positioning Strategies for Managing Large Crowds



In the complexity of societal management, crowd control stands out as a critical role. The dynamics of large crowds can be a litmus test for the underlying principles of economics and psychology. This article aims to outline efficient positioning strategies for controlling sizable, lawful crowds, drawing on the practical wisdom of decades of experience at major events.

The foundational principle for managing crowds effectively is understanding the nature of the crowd itself. Crowds are not monolithic entities; they are composed of individuals, each with their own motivations and behaviours. This view suggests that the patterns of the collective emerge from the actions of the individual.

Positioning, therefore, must be strategic, flexible, and adaptive. It should allow for a quick response to changing circumstances, which move in response to the numerous and varied inputs of individuals. Security personnel must be dispersed in such a way that they can observe and react, not unlike the manner in which a free market operates, with various agents acting in response to the information they receive.

Security personnel should be positioned to maintain order, but their presence should not be so overwhelming as to provoke or stifle. Understanding this can inform how security personnel are positioned to best manage the mood and flow of the crowd.

James Q Wilson’s “broken windows theory” proposes that maintaining order through visible signs of care and attention can prevent more serious crimes. Translated to crowd management, this means that strategic positioning of security personnel can serve as a deterrent to disorderly conduct.

This means positioning at elevated points when possible and in well-lit, easily accessible areas that allow for both the monitoring of the crowd and quick exits if necessary. In training security personnel we seek to impart they use their positioning to observe and interact with the crowd in a way that is non-confrontational but firm. This helps to prevent situations from escalating, by being preventive.

The use of technology can complement positioning strategies. Cameras and drones can extend the field of vision of security personnel, allowing them to observe and react to situations beyond their immediate line of sight.

It is also important to use effective positioning as a means to facilitate communication among security personnel. Effective communication networks allow for the dissemination of information that can inform positioning decisions in real-time, be it through hand signals, codes, or body language.

As a crowd moves and changes, so too must the strategies employed to manage it. Security personnel must be trained to adapt their positions to maintain effective control without resorting to coercive measures.

Effective crowd management is an art that requires an understanding of economics, psychology, and practical security strategies. Positioning is a key component, one that requires careful planning and constant adaptation. We can effectively and respectfully manage large crowds by using strategic positioning based on the principles of economics and psychology and grounded in practical wisdom. It is a delicate balance to maintain, ensuring safety and order without infringing on the freedoms that are the hallmark of a fair society. From the author.


The opinions and statements are those of Sam Wilks and do not necessarily represent whom Sam Consults or contracts to. Sam Wilks is a skilled and experienced Security Consultant with almost 3 decades of expertise in the fields of Real estate, Security, and the hospitality/gaming industry. His knowledge and practical experience have made him a valuable asset to many organizations looking to enhance their security measures and provide a safe and secure environment for their clients and staff.

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