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Writer's pictureSam Wilks

Ensuring Success at Large Crowd Events



Planning for large crowd events demands careful preparation, understanding human behaviour, and meeting logistical needs. Effective planning ensures the safety and success of the event. By drawing from diverse fields, we can create a guide that outlines key strategies for managing large crowds, grounded in practical experience and theoretical insights.


Some key considerations for Crowd Management include:


Police Involvement: Police presence is crucial for additional security, traffic management, and handling disturbances. The extent of police involvement should match the event's size and nature.

Barriers: Physical barriers like metal fencing and ropes are essential for crowd control, directing the flow of people, and preventing overcrowding in key areas. For example, the New York City Marathon uses strategically placed barriers to ensure safe movement for spectators and participants.

Communications: Reliable communication systems, including radios and public address systems, are vital for coordinating efforts and responding to emergencies. The coordination seen at the local AFL Events highlights the importance of robust communication networks.

First Aid and Medical Services: Having first aid staff, ambulances, and medical facilities on-site is crucial, especially at events like music festivals. Rodeo Events, for instance, always has a well-equipped medical team ready for emergencies.

Location and Fire Procedures: Understanding the event location and having fire procedures in place is essential. The tragic fire at the Station nightclub in 2003 underscores the importance of fire safety measures.

Media and VIP Management: Allocating areas for media and managing VIP entry and exit prevents chaos. Effective media and VIP management, as seen at the Cannes Film Festival, ensures smooth operations.

Amenities and Accessibility: Providing sufficient amenities, such as parking, restrooms, and food concessions, enhances the experience for all attendees. Events like the V8 Supercar weekend ensure spectators have access to necessary facilities.

Entertainment and Signage: Organising entertainment and clear signage keeps the crowd engaged and informed. Movie World parades rely on engaging entertainment and effective signage for their success.

Security Personnel: Adequate training and strategic deployment of security personnel are critical for preventing and managing potential issues. The security measures at the AFL demonstrate the importance of this aspect.

Environmental Considerations and Contingencies: Considering the time of year, weather conditions, and potential hazards is crucial. Alternate power sources and contingency plans ensure the event continues smoothly. The meticulous planning for the Burning Man festival, held in a desert environment, highlights this need.


A prime example of effective crowd management is the annual Royal Darwin Show. This event attracts tens of thousands of spectators and involves extensive planning covering all the aforementioned considerations. The use of barriers, the presence of medical teams, clear communication systems, and well-coordinated security personnel contribute to its success. Additionally, accommodating amenities, managing media coverage, and preparing for varying weather conditions ensure a safe and enjoyable experience for all attendees.


Successful planning for large crowd events requires a comprehensive approach integrating insights from various disciplines. By considering factors like security, communication, medical services, and logistical support, organisers create a safe and enjoyable environment. The principles discussed, rooted in real-world examples and theoretical knowledge, provide a solid framework for effective event management.


From the author.


 The opinions and statements are those of Sam Wilks and do not necessarily represent whom Sam Consults or contracts to. Sam Wilks is a skilled and experienced Security Consultant with almost 3 decades of expertise in the fields of Real estate, Security, and the hospitality/gaming industry. His knowledge and practical experience have made him a valuable asset to many organizations looking to enhance their security measures and provide a safe and secure environment for their clients and staff.


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