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  • Writer's pictureSam Wilks

The Role of Independent Media, Especially Social Media, in Combating Biased, Leftist Propaganda




In an era where information is as vital as it is abundant, the role of media in shaping societal narratives cannot be understated. Independent media and increasingly social media have emerged as pivotal arenas for contesting and balancing the prevalent biases often found in traditional media channels, especially Australia's primary propaganda carrier. Particularly in the context of Australia, this development has significant implications for democratic discourse and the broader societal understanding of political and economic realities.


The landscape of media has undergone a seismic shift with the advent of digital platforms. This transformation has democratised information dissemination, enabling individuals and independent groups to broadcast their narratives without the traditional gatekeepers. This shift is particularly poignant in the battle against biassed, often leftist, propaganda that has found fertile ground in many mainstream media outlets.


In Australia, where media conglomerates with historic biases dominate the airwaves and print, social media platforms like Twitter, Facebook, and newer entrants like Substack and Rumble have given rise to independent voices. These platforms allow for the cultivation of diverse viewpoints, challenging the homogeneity of thought that often accompanies leftist narratives in mainstream channels.


Consider the case of the Australian bushfire crisis in 2019–2020. Mainstream coverage was often skewed towards a singular narrative around climate change as the sole culprit. However, independent bloggers, leveraging platforms like YouTube and personal blogs, highlighted issues such as mismanagement of forest resources and failure to conduct controlled burns, a more nuanced view that brought additional critical factors to light. The glaring inability of some of Australia's most prominent NGOs, which amassed over $110 million in public donations, to distribute these funds to those in dire need was unmistakable, yet the mainstream media avoided critiquing their inaction.


Another instance is the coverage of economic policies. Mainstream Australian media, with its often progressive leanings, typically portrays market-oriented reforms negatively. In contrast, independent economic commentators on platforms like Twitter and personal podcasts provide analyses that underscore the benefits of free-market policies, offering evidence and data-driven perspectives that challenge populist, often economically incoherent, leftist views.


Despite the promise of social media and independent platforms, there are significant challenges. The primary issue is the algorithmic bias inherent in many social media platforms, which can obscure or sideline independent voices in favour of more sensationalist, mainstream content. Additionally, the accusation of 'fake news' and the subsequent censorship or de-platforming of certain views under the guise of community standards can disproportionately affect non-mainstream voices.


In Australia, the push from political parties on the left for more stringent regulations on social media content under the banner of combating misinformation will stifle legitimate independent discourse. This presents a paradox where the tools that empower independent media also become instruments of suppression.


The philosophical justification for supporting independent media in its role against biassed reporting finds roots in a broader understanding of liberty and dialogue. A marketplace of ideas, much like a free market in economics, relies on the principle that, through competition, the best ideas will emerge victorious. Just as economic monopolies are detrimental to consumer choice and innovation, so too are intellectual and narrative monopolies to democratic discourse and societal progress.


To support and protect the role of independent media, several measures could be considered. Legal protections against undue censorship, fostering digital literacy to help the public critically evaluate information, and supporting technological innovations that enhance content visibility and distribution fairness are all critical. America has this through the First Amendment. Moreover, there is a pressing need for vigilance against any governmental or corporate encroachments that seek to control the narrative under the guise of public good. The excess deaths due to government imposed iatrogenisis are a glaring example of the massive lives lost to government ineterventionism.


The struggle against biassed, leftist propaganda in Australia, as in much of the Western world, is ongoing and complex. Independent media, with the aid of social media platforms, plays a crucial role in this battle, offering alternate perspectives that challenge the dominant narratives. However, the utility and effectiveness of these platforms hinge on maintaining their independence and resisting the pressures that threaten to co-opt or silence them. In this digital age, ensuring the vibrancy of independent media is not just about protecting voices but safeguarding democracy itself.


In George Orwell's dystopian novel "1984," the "memory hole" is a small chute leading to a large incinerator used for censorship and the destruction of documents. Employed by the Ministry of Truth, where the novel's protagonist, Winston Smith, works, the memory hole is part of the government's systematic effort to erase or alter any information or documents that do not align with the party's current official narrative or version of history. Anything thrown into the memory hole is gone forever, effectively "erasing" it from the historical record. This tool of control symbolises the party's manipulative power over the past and the collective memory of the populace, ensuring that the truth is whatever the party decrees it to be at any given moment.


The unelected safety commissioner for the Australian government, who exhibits narcissistic traits and questionable mental stability, serves as a stark example of the government's attempts to "memory hole" specific events. This term, borrowed from Orwellian dystopia, refers to the deliberate suppression of information—specifically, an Islamic terrorist incident in this case—aimed at circumventing public discussion and acknowledgement. Such actions highlight the perils inherent in the government's current policies.


From the author.


The opinions and statements are those of Sam Wilks and do not necessarily represent whom Sam Consults or contracts to. Sam Wilks is a skilled and experienced Security Consultant with almost 3 decades of expertise in the fields of Real estate, Security, and the hospitality/gaming industry. His knowledge and practical experience have made him a valuable asset to many organizations looking to enhance their security measures and provide a safe and secure environment for their clients and staff.

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